Markem-Imaje is transferring more value to customers with the SmartDate X40 thermal transfer coder, through tangible, measurable commitments to the environment and total cost of ownership.
The SmartDate X40 thermal transfer coder is designed to print large amounts of complex information at high speed on flexible packaging films, with minimal loss of data, and maximized ribbon usage. The SmartDate X40 stands out thanks to innovative features that focus on long term cost control. These goals are supported by a series of tangible benefits from Markem-Imaje.
Explains Andy Gray, Markem-Imaje Product Marketing Manager in charge of the thermal transfer overprinting line, “The recent worldwide economic downturn makes increasing value to customers a top priority. Meanwhile, environmentally conscious business practices are being embraced more than ever. These elements have been factored into new Markem-Imaje products like the SmartDate X40 from the initial design stages.”
The SmartDate X40 allows for optimal and transparent management of overall printing activities, resulting in enhanced cost control, reduced environmental impact, improved printing results and increased performance on the line. It’s all the result of a newly designed, more efficient ribbon that minimizes waste, a new intelligent printhead that optimizes print quality, and a series of unique service commitments.
Serge Kral, President of the Markem-Imaje Product Group, explains, “Never before has a manufacturer in this industry made a commitment to support its equipment with tangible benefits that our customers can measure. We have eliminated preventative maintenance visits thanks to our direct ribbon drive and improved cassette design with no wear parts. We’ve extended our manufacturer warranty to a best-in-the-industry 18 months, and we have extended ribbon length to 1,100 meters to reduce changeovers and increase uptime, for an availability rate of up to 99.6% without assistance. We have also pledged no ‘dead dot’ for the first 40 kilometers of ribbon or one year. Together, all of these commitments will work to reduce our customers’ total costs over time, and will respect the environment by generating less waste.”
The SmartDate X40 represents Markem-Imaje’s unmatched commitment to its customers. More than that, it represents the future of marking and coding design and customer service.
Unique product features of the SmartDate X40
Cost reduction
- Large range of ribbon widths, 20 mm to 55 mm, for optimized ribbon usage.
- CoLOS® Create 5.0 software with new automatic ribbon optimization feature.
- New lower-cost 32 mm printhead option (standard 53 mm) for applications requiring less than 35 mm ribbon.
- New standard 1,100 meter ribbon for reduced changeovers and improved cost per print.
Unmatched reliability
- Best in industry 18-month standard warranty, and unrivaled printhead warranty, in the conditions defined by Markem-Imaje.
- Zero preventative maintenance visits thanks to new robust features, including direct ribbon drive and improved cassette design with no wear parts.
- Excellent availability ratio of up to 99.6% without assistance due to new standard 1,100 m ribbon (availability rate = uptime / (uptime + downtime)).
Operation optimization
- Real-time access to availability rate, ribbon status and “dead-dot” detection.
- New standard longer 1,100 m ribbon for more uptime.
- Intuitive CoLOS® Create 5.0 software for simple message design.
High-performance printing
- New intelligent printhead with automatic setup and dead-dot detection for optimum print quality.
- Print speeds up to 600 mm/s.
- High quality 300 dpi resolution.
Eco-initiatives
- Air consumption down to 0.4 ml per print at 2.5 bar.
- Up to 50% reduction in power consumption.
- Up to 20% less ribbon waste with new standard ribbon design.
- Power saving features within the controller improve energy efficiency.
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